Take Control Of Your Data.
We help real estate brokerages aggregate disconnected, siloed data from third party software platforms into a single source of truth. By consolidating your data we empower you to uncover hidden insights that can boost revenue, cut unnecessary costs, and streamline operations across your entire organization.
Take Control Of Your Data.
We help real estate brokerages aggregate disconnected, siloed data from third party software platforms into a single source of truth. By consolidating your data we empower you to uncover hidden insights that can boost revenue, cut unnecessary costs, and streamline operations across your entire organization.
What We Offer
What We Offer
End-to-End Data Strategy
A Master Data Management strategy that unifies data from all your 3rd party systems—websites, CRM, MLS, marketing automation, transaction management, back office—into a cohesive ecosystem you own and control. Say goodbye to fragmented and frustrating data silos and vendor lock-in, and hello to real-time, actionable insights.
Implementation of 360° Analytics
Gain a holistic view of your agents, clients, and operational metrics. Unlock efficient agent productivity, optimize marketing campaigns, and personalize consumer experiences—all driven by data you can finally trust.
Foundation for Machine Learning and AI
A properly implemented MDM strategy lays the necessary foundation for AI-enabled capabilities. We help position your brokerage to leverage data in ways that will transform how you serve agents and clients.
End-to-End Data Strategy
A Master Data Management strategy unifies data across your business into an ecosystem you own and control.
360° Analytics
Gain a holistic view of your business, optimize marketing, and personalize experiences with data you trust.
AI-Ready Foundation
A strong data strategy lays the foundation for AI-driven insights, helping you stay ahead.
Why Choose Parcel?
Why Choose Parcel?
Tailored For Real Estate
We understand the unique challenges and opportunities brokerages face, from compliance hurdles to the ever-changing tech landscape.
Comprehensive Solutions
From data warehousing and analytics to business intelligence and machine learning, our team's end-to-end approach ensures your brokerage is truly tech enabled and positioned for long-term success.
Collaborative Approach
Your success is our priority. We work closely with your leadership and teams to ensure our solutions align with your specific goals.
What We Write About
What We Write About
The Consumer is Your Customer
The Consumer Is Your Customer By Jeff CorbettA post in which I further posit that consumer enabled technology, that is, products and services who count the consumer as a user, can help overcome the typical growth related hurdles most proptech companies face. The...
Approaching 100% Adoption In PropTech
The puzzle of PropTech adoption has long frustrated the real estate industry. While we know that agents who effectively leverage technology can better manage, grow, and scale their businesses, widespread adoption remains elusive. But a paradigm shift is coming that will transform how agents interact with technology.
Real Estate Darwinism: Evolution, Then Revolution
The combination and timing of the NAR Settlement and the advent of GENAI represents a quantum leap of raw capability for competitive, disruptive forces to impact the greater real estate industry. As these new capabilities ripple their way through the landscape, the disruptive evolutions will start small and slow, but make no mistake, they will lead to revolutionary changes.
Ready to Elevate Your Brokerage?
Schedule a free consultation to discover how our data solutions can transform your brokerage. Whether you’re just starting your data journey or looking to leverage advanced AI tools, we’re here to help.