The puzzle of PropTech adoption has long frustrated the real estate industry. While we know that agents who effectively leverage technology can better manage, grow, and scale their businesses, widespread adoption remains elusive. But a paradigm shift is coming that will transform how agents interact with technology.

The combination and timing of the NAR Settlement and the advent of GENAI represents a quantum leap of raw capability for competitive, disruptive forces to impact the greater real estate industry. As these new capabilities ripple their way through the landscape, the disruptive evolutions will start small and slow, but make no mistake, they will lead to revolutionary changes.